The meta tag for Local website SEO search engines should be very simple to read because it only contains a few things. The most important part of the meta tag will contain the city that you live in, the keyword you are optimizing for, and the title of the page. Be sure that the title of the page and all of the pages you write for the page are accurate and consistent because this is what search engines will base their optimization on.
Local website SEO – How To Build SEO Traffic To a Local Website
One final thing to be aware of when writing the meta tag for your local search engine optimization efforts is the keywords that you place on the page. It is always best to be very careful, especially if you are doing so for the first time. There are lots of things that search engines look at, so the keywords you choose to put on your page need to be relevant, natural, and that are also highly searchable. You need to be careful not to overdo the keywords on your local SEO efforts as the search engines will reject them.
Local SEO, although it does not seem like it, is actually very different from PPC marketing. While the two are similar, they have a few differences and you should be aware of this. Using both of them will help you increase the number of backlinks that you get and bring you much higher quality traffic than you would if you did not use these techniques.